NEWS & VIEWS
NR Creative Group
"Social Media and Event Success"
From tweetups to festivals, seminars and summits, expos and conferences – Social Media Marketing is the now “THE” sought after magic connector to move the audiences that count and keep them coming
back year after year. ...
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"Social Media ROI: Necessary...But Not Evil"
The ROI discussion is common place nowadays in Social Media. It often conjures a heated debate.
Depending on whom you talk to and what’s important to your strategy and goals, there are various ways to measure the “return” on all the time you and your company spend engaging with prospects and customers. Personally, I’ve heard various “experts” site focus on impact, impressions, followers, engagement, phone traffic, walk-in traffic…and about a dozen other metrics they’ve deemed worthy.
As a business owner, half the battle after getting a Social Media skeleton up and running seems to be how to engage with the audience. The other half is what tools to use to be more efficient.
As a marketer, aside from finding the right audience, measurement is everything. Measurement of audience, time, results…it determines how we charge, how we get paid and whether or not we get to stay employed. Traditional media measurement doesn’t apply, but there are methods to the madness.
We’re happy to have Eric Boggs and Adam Covati from Argyle Social in Durham, NC as guest presenters on this challenging topic. Please join me and the rest of Charlotte’s "Social Media explorers" on April 22nd at Mezin the EpiCentre for another informative and in-depth Social Media Breakfast.
I look forward to seeing you,
Nathan Richie, Chairman
Social Media Breakfast/Charlotte
#SMBclt
Eric Boggs - Founder & CEO
http://twitter.com/ericboggs
Prior to launching Argyle, Eric was employee #3 - and the first full-time hire - at Bronto Software. He joined the company in April 2003 and helped grow annualized revenue by 10X during a 2-year stint as the company's sole sales resource. Eric subsequently held management and product roles before he left the company in 2007 to attend graduate school. In 2009, Inc. Magazine ranked Bronto #1096 out of the 5000 fastest growing private companies in America.
Eric received a BSBA from UNC Chapel Hill in 2002 and an MBA from UNC Kenan-Flagler Business School in 2009, where he was a Dean's Fellow.
Adam Covati - Founder & CTO
http://twitter.com/covati
Adam received a BS in Computer Science from Worcester Polytechnic Institute.
**Argyle Social is working on a social media measurement survey and would LOVE to get input from YOU prior to our March 16th breakfast meet up. Depending on the number of responses, they may be able to bring some additional insight from the survey.
CLICK HERE TO TAKE THE SURVEY
Click Here To Register.
Sponsors: If your company (or if you know of a company) interested in sponsoring our monthly breakfast meeting please contact Nathan Richie via email Here.
National History:
The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.
Depending on whom you talk to and what’s important to your strategy and goals, there are various ways to measure the “return” on all the time you and your company spend engaging with prospects and customers. Personally, I’ve heard various “experts” site focus on impact, impressions, followers, engagement, phone traffic, walk-in traffic…and about a dozen other metrics they’ve deemed worthy.
As a business owner, half the battle after getting a Social Media skeleton up and running seems to be how to engage with the audience. The other half is what tools to use to be more efficient.
As a marketer, aside from finding the right audience, measurement is everything. Measurement of audience, time, results…it determines how we charge, how we get paid and whether or not we get to stay employed. Traditional media measurement doesn’t apply, but there are methods to the madness.
We’re happy to have Eric Boggs and Adam Covati from Argyle Social in Durham, NC as guest presenters on this challenging topic. Please join me and the rest of Charlotte’s "Social Media explorers" on April 22nd at Mezin the EpiCentre for another informative and in-depth Social Media Breakfast.
I look forward to seeing you,
Nathan Richie, Chairman
Social Media Breakfast/Charlotte
#SMBclt
Eric Boggs - Founder & CEO
http://twitter.com/ericboggs
Prior to launching Argyle, Eric was employee #3 - and the first full-time hire - at Bronto Software. He joined the company in April 2003 and helped grow annualized revenue by 10X during a 2-year stint as the company's sole sales resource. Eric subsequently held management and product roles before he left the company in 2007 to attend graduate school. In 2009, Inc. Magazine ranked Bronto #1096 out of the 5000 fastest growing private companies in America.
Eric received a BSBA from UNC Chapel Hill in 2002 and an MBA from UNC Kenan-Flagler Business School in 2009, where he was a Dean's Fellow.
Adam Covati - Founder & CTO
http://twitter.com/covati
Adam received a BS in Computer Science from Worcester Polytechnic Institute.
**Argyle Social is working on a social media measurement survey and would LOVE to get input from YOU prior to our March 16th breakfast meet up. Depending on the number of responses, they may be able to bring some additional insight from the survey.
CLICK HERE TO TAKE THE SURVEY
Who Should Attend? Anyone with intermediate to advanced understanding of Social Media, web2.0, SEO, marketing and media. This event hopes to promote a higher level discussion and is NOT AN ENTRY LEVEL DISCUSSION.
Date: Thursday, April 22nd
Time: 7:30 am to 9:00 am
Location: Mez at the EpiCentre in Uptown Charlotte
Cost: $15 per person including a continental breakfast buffet, coffee/water, tax and gratuity. (parking is validated)
Click Here To Register.
Sponsors: If your company (or if you know of a company) interested in sponsoring our monthly breakfast meeting please contact Nathan Richie via email Here.
National History:
The Social Media Breakfast was founded by Bryan Person in August 2007 as an event where social media experts and newbies alike come together to eat, meet, share, and learn. Marketers, PR pros, entrepreneurs, bloggers, podcasters, new-media fanatics, and online social networkers are all welcome to attend. The breakfast series began in Boston and has now spread to more than a dozen cities throughout the United States and around the world.
Recipe for Business Success Chef Ramsay Style
But let’s face it, when’s the last time you either asked for help or had someone you really respect – a Business Consultant, Marketing Professional or objective outsider take a look at what you’re doing and tell you what’s NOT WORKING and what YOU NEED TO CHANGE in order to continue any further? << MORE >>
Confronting the “B” word.
“If I tell you, you’ll spend it”, is one of my favorites. “I don’t have a budget, just quote me on A, B and C and we’ll see what I can get approved”, is another common one.
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Social Media. It’s not in your job description.
“I don’t pay my employees to chat online and socialize with their friends and the customers. Mike is a designer, Tiffany handles invoicing and John runs the warehouse. If they’re on the computer chatting then they’re wasting company money and time.”
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Experts Discuss 4 Key Reasons Why Social Media Fails
Key highlights from this insightful discussion where panelists also provided concrete suggestions on overcoming major hurdles to social media success in companies... << MORE >>
Show attendance is down. Integrate your hardware elsewhere.
So, if you’re understandably a bit cautious about your trade show schedule and staying close to home, don’t just leave your display hardware and graphics in the closet or the warehouse.
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COME PARTY FOR A GREAT CAUSE
This is a purely organic event with everything from prizes to man power donated from people who want to help....Good people. Good time. Good Cause.
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1,000 KICKS FOR KIDS video
All of the money raised was donated on behalf of the King Tiger Tae Kwon Do Academy to the Levine Children’s Hospital in Charlotte.
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WHEN TIMES GET TOUGH...
You need to up your presence both on and off line. Be visible in your community. Participate in events, get a booth at local festivals, sponsor a race, donate money or products to a school or local charity.<< MORE >>
